Campaigners call for UK supermarket boycott on Budget Day

Campaigners are organising a 24-hour nationwide supermarket boycott across the UK on Wednesday 28 October 2026. The South West Londoner reported that the We Are Not Buying It campaign is asking consumers to avoid spending at major supermarket chains for one day. The protest aims to disrupt the supply chain during the cost of living crisis. [1]

Organisers are targeting big grocery retailers to highlight rising food prices. According to the South West Londoner, participants are protesting the perception that major supermarket chains are generating record profits while households struggle to afford basic weekly groceries. Imogen Lysandrou, a supporter of the campaign, stated that while supermarkets are businesses that need to make a profit, the impact on consumers remains severe. [1]

The action takes place on Budget Day, which is the date a government presents its financial plans to a legislature for approval. In the Netherlands, Budget Day involves the monarch delivering a speech in The Hague detailing government priorities before the Minister of Finance submits the budget memorandum to Parliament. [3][4]