Campbell launches two step sauces aimed at time poor consumers

The Campbell's Company has launched Campbell's sauces, a product line designed to reduce meal preparation time. Food Business News reported that the Camden, New Jersey based company designed the sauces for two step cooking. Consumers add the sauce after cooking their choice of protein. [1]

The new sauce line includes varieties such as creamy lemon garlic sauce, smothered chicken sauce, butter chicken sauce, and Thai curry sauce. Food Business News reported that these options cater to globally inspired flavor profiles and restaurant quality home cooking applications. [1]

Preserved and frozen foods historically shifted consumer habits away from labor intensive kitchen routines toward preparation speed. Convenience focused food products rely on innovations that reduce preparation time, serving busy dual income households and urban consumers. [4]

Campbell's reported that 60 percent of Americans prefer spending less than 30 minutes cooking dinner. According to Food Business News, the new sauce line allows home cooks to prepare complete meals in less than 20 minutes. [1]