General Mills explores Dunkin co branded cereals and potential ice cream divestment

General Mills is collaborating with coffee chain Dunkin' to release new versions of its Reese's Puffs and Cinnamon Toast Crunch cereals, Food Dive reported on 6 November 2026. On the same day, Just Food reported that the United States food manufacturer is considering separating its Häagen-Dazs ice cream business outside North America, a corporate restructuring move that could result in a sale. [1][2]

The international Häagen-Dazs business is owned and operated directly by General Mills outside North America, according to Just Food. The outlet also reported that the company maintains a joint venture for the ice cream brand in Japan, in which General Mills holds a 50 percent stake. [2]

In addition to the cereal partnership, Food Dive reported that Knorr is introducing portable options for its pasta and rice dishes, while Vita Coco is working to expand its customer reach among younger coconut water consumers. [1]

General Mills is headquartered in Golden Valley, Minnesota, and manufactures branded consumer packaged foods across international retail markets. The company operates through business segments including North America Retail and International, generating approximately 19 billion dollars in net sales in fiscal 2025 across more than 100 consumer food brands. [3][6][8]