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Wednesday, 7 October 2026
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Juan Valdez coffee group appoints new chief executive officer

Colombian coffee group Juan Valdez has appointed a new chief executive officer following the departure of its previous leader in April 2026.

FTMQ Food, written by our newsroom0 views

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Picture: World Coffee Portal

Colombian coffee group Juan Valdez has appointed a new chief executive officer, World Coffee Portal reported. The appointment is the first time the Bogotá-based organization has named a new chief executive officer since 2018. The company operates as a coffee farm group, retailer, and café chain. [1]

The organization had been searching for new leadership since April 2026. World Coffee Portal reported that former leader Camila Escobar stepped down from the role in April 2026 after eight years in charge. [1]

Juan Valdez originated as an advertising character created in 1958 by the Doyle Dane Bernbach agency for the National Federation of Coffee Growers of Colombia. The character was designed to distinguish 100 percent Colombian coffee from blended products. [2]

The National Federation of Coffee Growers of Colombia was founded in 1927 to promote the production and exportation of Colombian coffee. The non-profit business association currently represents more than 540,000 producers, most of which are small family owned farms. [3]

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In short

  • Juan Valdez appointed a new chief executive officer for the first time since 2018.
  • Camila Escobar stepped down as chief executive officer in April 2026 after eight years in the role.
  • The National Federation of Coffee Growers of Colombia represents over 540,000 producers.

Sources

Every paragraph above points to the numbered items it rests on. Read the originals here.

  1. [1]New CEO for Colombian coffee group Juan ValdezWorld Coffee Portal, 9h ago (the report this story comes from)

Background

  1. [2]Juan Valdez on Wikipedia
  2. [3]National Federation of Coffee Growers of Colombia on Wikipedia
  3. [4]Juan Valdez on Grokipedia

Our newsroom writes these reports with the help of software, from the 4 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.

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