Juan Valdez coffee group appoints new chief executive officer
Colombian coffee group Juan Valdez has appointed a new chief executive officer following the departure of its previous leader in April 2026.
FTMQ Food, written by our newsroom0 views

Colombian coffee group Juan Valdez has appointed a new chief executive officer, World Coffee Portal reported. The appointment is the first time the Bogotá-based organization has named a new chief executive officer since 2018. The company operates as a coffee farm group, retailer, and café chain. [1]
The organization had been searching for new leadership since April 2026. World Coffee Portal reported that former leader Camila Escobar stepped down from the role in April 2026 after eight years in charge. [1]
Juan Valdez originated as an advertising character created in 1958 by the Doyle Dane Bernbach agency for the National Federation of Coffee Growers of Colombia. The character was designed to distinguish 100 percent Colombian coffee from blended products. [2]
The National Federation of Coffee Growers of Colombia was founded in 1927 to promote the production and exportation of Colombian coffee. The non-profit business association currently represents more than 540,000 producers, most of which are small family owned farms. [3]
In short
- Juan Valdez appointed a new chief executive officer for the first time since 2018.
- Camila Escobar stepped down as chief executive officer in April 2026 after eight years in the role.
- The National Federation of Coffee Growers of Colombia represents over 540,000 producers.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]New CEO for Colombian coffee group Juan ValdezWorld Coffee Portal, 9h ago (the report this story comes from)
Background
- [2]Juan Valdez on Wikipedia
- [3]National Federation of Coffee Growers of Colombia on Wikipedia
- [4]Juan Valdez on Grokipedia
Our newsroom writes these reports with the help of software, from the 4 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
More in Top Stories
- FDA CORE Plus EP Team Evaluated 69 Food Safety Incidents in 202531m ago
- Glico outlines plans to combine nutrition and indulgence in snack products19h ago
- FDA releases plan for Cyclospora prevention following iceberg lettuce outbreak22h ago
- Saint Francis Apizza recalls frozen pizzas over undeclared soy allergen1d ago
- EAK Distribution recalls broccoli seeds sold on Amazon over Salmonella risk1d ago
- True Food Kitchen files for Chapter 11 bankruptcy and closes 12 units1d ago
Get the day in one email
Reports like this one, the top news of the last 24 hours, every morning. Free, one email a day; readers can comment under every report.
By signing up you agree to our terms and privacy policy. Unsubscribe any time.

Comments
Loading
Join the conversation
Comments are open to readers of our daily email: the top news of the last 24 hours, every morning, free. Sign up and the comment box opens.
Already on the list? Enter the same address and we will send a sign-in link.
By signing up you agree to our terms and privacy policy. Unsubscribe any time.