New York City selects branding firms for municipal grocery store project
New York City has chosen four companies to develop the brand identity for five planned municipal grocery stores under the N.Y.C. Groceries initiative.
FTMQ Food, written by our newsroom0 views
New York City has selected four branding companies to create a unified brand identity for five municipal grocery stores that the city plans to open. Grocery Dive reported that the economic development corporation named branding agency Gander to lead the consortium. The firm will oversee research, strategy, naming, and brand development for the N.Y.C. Groceries project. [1]
According to Grocery Dive, additional companies selected for the branding consortium include Librarie and Noble Signs. Librarie will serve as the co-lead on brand positioning for the municipal store initiative. Noble Signs specializes in signage for public spaces and will assist with visual design elements. [1]
New York City is the most populous city in the United States and comprises five boroughs, which are Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. Founded as New Amsterdam in 1624, the city consolidated its modern borough boundaries in 1898 and now generates an annual economic output exceeding 1.2 trillion dollars across major commercial sectors. [3][4]
In short
- New York City selected four companies to develop the visual identity for five planned municipal grocery stores.
- Branding agency Gander will lead the consortium overseeing research, strategy, naming, and brand development.
- Librarie will act as co-lead on brand positioning for the N.Y.C. Groceries project.
- Noble Signs was chosen to assist with public space signage for the project.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]New York City names branding firms for municipal grocery store projectGrocery Dive, 7h ago (the report this story comes from)
- [2]Lindsey makes the most of free weekend as York City head coach eyes opportunityyorkpress.co.uk, 2d ago
Background
- [3]New York City on Wikipedia
- [4]New York City on Grokipedia
Our newsroom writes these reports with the help of software, from the 4 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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