Vietnamese exporters target specialty Fine Robusta to boost coffee revenues

Vietnam is promoting the production of Fine Robusta, a high-quality coffee segment designed to build the nation's brand with international buyers, Vietnam.vn reported. The strategic shift comes as the industry works to raise total national export values beyond the 10 billion dollar threshold following a record export milestone of nearly 9 billion dollars. [1]

According to Vietnam.vn, Vietnamese coffee export volumes increased in 2026 despite a fall in total value caused by dropping global market prices. Industry leaders noted that strong underlying international demand for Vietnamese coffee remains intact despite these pricing pressures. [1]

Participating farmers can raise their incomes by 1.5 times compared to existing levels by harvesting ripe coffee cherries at the correct time, Vietnam.vn reported. Nguyen Nam Hai, Chairman of the Vietnam Coffee and Cocoa Association, stated that reaching higher export targets requires developing deeply processed items, specialty coffees, and sustainable green products. [1]

Coffee varieties are distinct subspecies developed through natural selection or selective breeding. Farmers choose specific varieties based on traits such as fruit yield and disease resistance, which directly affect micro-level producer success and beverage quality. [2]