United Nations Formally Recognizes International Coffee Day Following Industry Push

The United Nations has formally recognized International Coffee Day, Fresh Cup Magazine reported. The International Coffee Organization launched the initiative officially in Milan, Italy, on October 1, 2015, to celebrate the diversity, quality, and passion of the beverage sector, according to Fresh Cup Magazine. [1][5][7]

The International Coffee Council established the day through a resolution by member states during a 2014 meeting in Milan, timed to align with the start of the coffee year on October 1. The International Coffee Organization represents 77 exporting and importing member governments, making up the vast majority of global coffee production. [1][5][7]

The annual occasion aims to promote fair trade coffee and raise awareness about issues facing coffee growers. Previous themes organized by the body include encouraging youth investment in the industry in 2020 and promoting collaboration across the supply chain during the prior year, Fresh Cup Magazine reported. [1][5]

Businesses globally mark the date by offering special deals, discounted cups of coffee, and public educational events. Hospitality students and industry associations also participate in local promotional activities on October 1 to support awareness, daijiworld.com reported. [4][5][7]