The Fresh Market appoints new chief commercial and digital officers
Specialty grocery chain The Fresh Market has restructured its executive team by hiring a new chief digital officer and placing marketing, merchandising, and commercial planning under a new chief commercial officer.
FTMQ Food, written by our newsroom2 views
Specialty grocer The Fresh Market has announced two major executive appointments, naming Alyssa Vescio as chief commercial officer and Marcio Ribeiro as chief digital officer, Grocery Dive reported on November 2, 2026. The company created the chief commercial officer role to unify its marketing, merchandising, and commercial planning operations under a single leadership structure. [1]
Vescio previously served as the retail chain's chief merchandising officer. According to Grocery Dive, a company spokesperson stated in an email that bringing the three capability teams together helps the grocery retailer shape its offerings and create a better guest experience. [1]
The Fresh Market is an American supermarket chain headquartered in Greensboro, North Carolina. The corporate restructuring consolidates the retailer's core commercial operations as it adjusts its digital strategy. [1][2]
In short
- Alyssa Vescio was appointed chief commercial officer of The Fresh Market after serving as chief merchandising officer.
- Marcio Ribeiro was named chief digital officer at The Fresh Market.
- The new chief commercial officer role unifies marketing, merchandising, and commercial planning.
- The Fresh Market is headquartered in Greensboro, North Carolina.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]The Fresh Market makes 2 C-suite changesGrocery Dive, 1d ago (the report this story comes from)
Background
- [2]The Fresh Market on Wikipedia
- [3]Mozilla Application Suite on Wikipedia
Our newsroom writes these reports with the help of software, from the 3 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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