Alux Hospitality plans to open Beatrix in Chelsea in early 2027

Alux Hospitality will open a new restaurant called Beatrix on the King's Road in Chelsea in early 2027, Hospitality & Catering News and restaurantonline.co.uk report. The project marks the group's next major London site following the launch of Ixchel, its modern Mexican restaurant located in Chelsea. [1][4]

Beatrix will operate as an all-day British brasserie featuring a year-round rooftop terrace overlooking Chelsea, Hospitality & Catering News reported. The concept and interior design draw direct inspiration from English gardens and the changing seasons. The venue will serve menus spanning breakfast through to dinner alongside traditional Sunday roasts. [1]

Australian-born Chef Eamon Reis will lead the kitchen, according to Hospitality & Catering News. Reis brings more than a decade of professional culinary experience across Britain and Australia, including prior involvement with the restaurant Straker's located in Notting Hill. The kitchen strategy will center on seasonal British produce. [1]

The location places the venue on King's Road, a major thoroughfare that stretches through Chelsea and Fulham in West London. The street is historically associated with 1960s style and prominent fashion figures including Mary Quant and Vivienne Westwood. [1][7]