Constellation Brands acquires boozy sports drink brand SpikedAde for 75 million dollars
Constellation Brands has purchased the vodka sports drink brand SpikedAde for 75 million dollars to expand its presence in the ready to drink beverage market.
FTMQ Food, written by our newsroom0 views
Constellation Brands has acquired the ready to drink vodka and sports drink brand SpikedAde for 75 million dollars. Food Dive reported the transaction, while Stock Titan also reported the acquisition by the parent company behind Modelo and Corona. The target product line combines sports drink flavours with alcohol and contains 100 calories. [1][2]
The purchase represents the second acquisition in the ready to drink category for Constellation Brands, according to Food Dive. The company previously bought Austin Cocktails in 2022, placing that brand into its wine and fine spirits division. [1]
Constellation Brands is best known for its beer portfolio, which features Modelo, Corona, and Pacifico. Food Dive noted that beverage competitors Sazerac and Molson Coors are similarly expanding their ready to drink portfolios through mergers and acquisitions. [1]
The acquisition is intended to address growing consumer demand for ready to drink beverages. Food Dive reported that Constellation Brands plans to expand the distribution network for SpikedAde following the deal. [1]
In short
- Constellation Brands acquired SpikedAde for 75 million dollars.
- SpikedAde is a vodka and sports drink brand with 100 calories.
- The transaction is the second ready to drink acquisition for Constellation Brands following its 2022 purchase of Austin Cocktails.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]Modelo maker buys boozy sports drink SpikedAde for $75MFood Dive, 10h ago (the report this story comes from)
- [2]The company behind Corona and Modelo buys SpikedAde. It has sports-drink flavors and 100 calories.Stock Titan, 1d ago
Background
- [3]Kool-Aid on Wikipedia
Our newsroom writes these reports with the help of software, from the 3 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
Related from FTMQ Food
Earlier reports of ours on the same people and subjects.
- Constellation Brands Reports Accelerating Beer Shipments and SpikedAde Acquisition in Q2Beer & Spirits, 13h ago
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