PepsiCo expands Good Warrior brand into protein bars

PepsiCo, Incorporated has expanded its Good Warrior brand into the protein bar category with three new options. Food Dive and Food Business News both report that the food giant is increasing the protein content across several brands to match evolving consumer snacking habits. Food Business News notes that Plano, Texas-based PepsiCo Foods US is introducing this as the second product line under the Good Warrior name. [1][2][3][4][5]

Each new Good Warrior bar contains 15 grams of protein, seven grams of sugar, and serves as a good source of fiber, according to Food Business News and PR Newswire. PR Newswire and Vending Market Watch report that the bars come in three distinct flavors. The line is formulated without artificial flavors or preservatives, as detailed by Food Business News. [2][4][5]

The new protein bar rollout follows the launch of the Good Warrior brand's initial beef sticks line in March, according to Food Business News. Hernan Tantardini, chief marketing officer of PepsiCo Foods US, told Food Business News that consumers are actively seeking added protein, fiber, and specific ingredients without compromising on taste. [1][2]

Food Dive reports that more than half of consumers prioritize protein during snacking occasions. PepsiCo originally acquired beverage brand Gatorade in 2001 when it purchased the Quaker Oats Company, expanding its broader functional food and beverage portfolio. [1][6]