Justin Timberlake and Jessica Biel join Proda protein soda as co-founders

Protein soda brand Proda has brought on Justin Timberlake and Jessica Biel as co-founders on October 13, 2026, according to Food Dive, BevNET, Forbes, The Hollywood Reporter, Food Processing, and PR Newswire. BevNET reported that the brand launched in April, while PR Newswire described Proda as the top fastest-turning protein soda brand. [1][2][3][4][5][6]

Food Dive reported that Proda contains 10 grams of whey protein in each 12-ounce serving. The beverage aims to capture consumer interest in protein through a lighter format than traditional protein shakes. According to Food Dive, Proda competes with sparkling protein products from Premier Protein and C4 Energy, and the beverage is currently sold at Sprouts Farmers Market. [1]

Timberlake is an American singer, songwriter, actor, and record producer who was born on January 31, 1981. Biel is an American actress born on March 3, 1982, who began her career appearing in musical productions before starring in the television drama series 7th Heaven. [7][8][9][10]

Food Dive reported that Proda is utilizing celebrity backing to secure distribution in additional mainstream retail outlets. [1]