PepsiCo plans targeted investment to boost North American soft drink volumes
PepsiCo is accelerating investments in core soda brands and functional beverages to reverse declining North American volume sales.
FTMQ Food, written by our newsroom0 views
PepsiCo chief executive Ramon Laguarta announced plans to increase funding for key beverage lines, including Mountain Dew and newly acquired functional soda brand Poppi. Food Dive reported that the company is directing urgent attention toward improving its soft drink performance following weak quarterly volume metrics. [1]
Sales volume for North American beverages dropped by 2% during the recent quarter. Food Dive reported that while PepsiCo achieved gains in its energy and hydration categories, the chief executive stated that he does not feel good about the performance of the soda division. [1]
To spur growth, PepsiCo intends to introduce additional functional benefits to the Poppi brand. Caleb Bradham created the original formula for Pepsi-Cola in 1898 using pepsin and kola nuts to assist digestion. [1][3]
In short
- PepsiCo North American beverage volumes fell by 2% during the recent quarter.
- PepsiCo plans to increase investment in Mountain Dew and its newly acquired Poppi brand.
- The beverage manufacturer plans to add functional benefits to its Poppi soda product line.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]PepsiCo puts ‘all the urgency’ into turning around soft drinksFood Dive, 10h ago (the report this story comes from)
Background
- [2]Like a Prayer (song) on Wikipedia
- [3]PepsiCo on Grokipedia
Our newsroom writes these reports with the help of software, from the 3 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
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