Hershey expands Reese's seasonal line up for the Christmas period

The Hershey Company launched a range of seasonal Reese's products for the Christmas period on October 23, 2026. Food Navigator reported that the new line-up features Advent calendars, selection boxes, and festive items aimed at stocking fillers and sharing occasions. [1]

The release reflects broader confectionery industry trends, including seasonal innovation, larger sharing formats, and a focus on established brand names. Food Navigator noted that the rollout arrived later in the season compared to holiday releases from competing manufacturers such as Mondelēz International and Nestlé. [1]

Reese's Peanut Butter Cups consist of a peanut butter filling encased in chocolate and were originally created on November 15, 1928, by H. B. Reese. The brand now generates 3.1 billion dollars in annual revenue worldwide. [3]