PepsiCo Expands Functional Foods Strategy with Protein and Fiber

PepsiCo is expanding its health and wellness offerings by reformulating core product lines and adding functional nutrition attributes. Food Dive reported that the consumer packaged goods company is removing artificial dyes from Doritos and launching new Propel beverage options containing added fiber and protein. [1]

The strategic shift comes as food and beverage manufacturers adapt to changing consumer preferences. Food Dive reported that shoppers are seeking personalized nutrition and an expanding list of functional benefits, prompting PepsiCo to build a broader portfolio aimed at specific health goals. [1]

The updates were highlighted during an industry event focused on health and wellness innovation in consumer packaged goods on October 28. Food Dive reported that PepsiCo aims to provide options that allow consumers to tailor their health choices across both snack and beverage categories. [1]

The company previously faced global public relations challenges, such as the 1992 Pepsi Number Fever promotion in the Philippines, which led to widespread civil unrest and at least five deaths. [3]