Paris Baguette expands US presence toward 1,000 unit target

World Coffee Portal reported that South Korean bakery-café chain Paris Baguette has opened more than 50 new stores in the United States since the beginning of 2026. The company has also awarded over 100 US franchise agreements during the same period. Management expressed confidence in reaching its ultimate goal of operating 1,000 US outlets by 2030. [1]

The brand is owned by the Seoul-based food and beverage conglomerate SPC Group. World Coffee Portal reported that Paris Baguette originally launched its first US venue in 2005 before launching its American franchising system a decade later in 2015. [1]

The business traces its origins to South Korea. Paris Baguette opened its inaugural store in the Gwanghwamun district of Seoul. Wikipedia notes the Gwanghwamun opening occurred in 1986 as a subsidiary of Shani Co., Ltd., while Grokipedia dates the store opening to 1988 under founder Hur Young-in. [2][3]

Grokipedia details that the concept developed from a small bakery established by the founder's father in 1945. The chain gained early market position in South Korea by pairing European-style pastries and fresh daily production with localized flavor profiles tailored to domestic consumer tastes. [3]