PepsiCo launches seasonal vanilla and cream soda nationwide

PepsiCo, Inc. has launched a limited-edition Pepsi vanilla and cream beverage for the holiday season, Food Business News reported. The new soda is being sold across the United States in original and zero sugar options. It is packaged in 12-count canned sets and individual 20-ounce bottles. [1]

Gustavo Reyna, the vice president of marketing at Pepsi, stated that the drink combines rich vanilla and smooth cream flavors with standard Pepsi cola, according to Food Business News. PepsiCo produces a range of product variations based on its core soft drink formula. [1][2]

The business traces its origins to 1898, when pharmacist Caleb Bradham renamed his original soda formula Pepsi-Cola in New Bern, North Carolina. The initial recipe, developed under the name Brad's Drink, was created using carbonated water, pepsin, and kola nuts to assist with digestion. [3]

The seasonal launch follows strategic moves by the manufacturer to offset falling soft drink demand. As FTMQ Food reported earlier, PepsiCo North American beverage volumes dropped by 2% during the previous quarter, prompting targeted investments in core soda lines and functional beverage brands like Poppi to recover sales performance. [4]