Ghirardelli redesigns signature Squares to enter Dubai chocolate market
Ghirardelli Chocolate Company has launched its version of Dubai-style chocolate by adopting a thicker square format to fit pistachio filling and crispy kataifi.
FTMQ Food, written by our newsroom0 views
Ghirardelli Chocolate Company has launched its own version of the viral Dubai-style chocolate, Food Navigator and Food Dive both reported on 16 October 2026. The Lindt & Sprungli owned brand redesigned its signature Squares into a thicker, taller format to accommodate the new product ingredients, according to Food Navigator and Trend Hunter. [1][2][4]
The new product features small square chocolates filled with pistachio filling and crispy kataifi pastry, Food Dive reported. Food Dive added that kataifi is a shredded pastry dough traditionally used in Middle Eastern desserts. [1][2]
Food Navigator and Food Dive both reported that Ghirardelli is the latest manufacturer to join the trend, which originated as a viral craze on TikTok. Food Navigator noted that the product release highlights the growing influence of Dubai-style chocolate on confectionery innovation across the broader industry. [1][2]
In short
- Ghirardelli redesigned its signature Squares into a thicker format to fit pistachio and kataifi filling.
- Ghirardelli Chocolate Company is owned by Lindt & Sprungli.
- The product launch targets the viral TikTok trend for Dubai-style chocolate.
Sources
Every paragraph above points to the numbered items it rests on. Read the originals here.
- [1]Ghirardelli joins Dubai chocolate craze with new-look SquaresFood Navigator, 11h ago (the report this story comes from)
- [2]Leftovers: Ghirardelli bites into Dubai chocolate | PepsiCo’s Flamin’ Hot spices up Pilgrim’s chickenFood Dive, 11h ago
- [3]Ghirardelli joins Dubai chocolate craze with new-look SquaresConfectionery News, 11h ago
- [4]Dubai-Style Chocolate Squares: Ghirardelli Fills Taller SQUARES with Pistachio and Crisp…Trend Hunter, 1d ago
Background
- [5]In-N-Out Burger on Wikipedia
- [6]Doughnut on Wikipedia
- [7]Dubai on Grokipedia
Our newsroom writes these reports with the help of software, from the 7 sources listed and nothing else, and checks them against those sources. Facts can still be wrong or move on; the originals are the record. Spotted a mistake? Write to daniel@monsterkong.com.
Related from FTMQ Food
Earlier reports of ours on the same people and subjects.
More in Top Stories
- De Longhi increases stake in professional espresso machine division2h ago
- Pharma demand drives global bulk sweeteners market expansion through 20352h ago
- Nestlé partners with medical experts on cancer patient nutrition guidelines1d ago
- Non-GMO Project launches verification label for non-ultraprocessed foods1d ago
- Plant based meat manufacturers shift strategies to lower production costs1d ago
- Danish specialty coffee chain La Cabra opens first site in Spain3d ago
Get the day in one email
Reports like this one, the top news of the last 24 hours, every morning. Free, one email a day; readers can comment under every report.
By signing up you agree to our terms and privacy policy. Unsubscribe any time.
Comments
Loading
Join the conversation
Comments are open to readers of our daily email: the top news of the last 24 hours, every morning, free. Sign up and the comment box opens.
Already on the list? Enter the same address and we will send a sign-in link.
By signing up you agree to our terms and privacy policy. Unsubscribe any time.